Dentistry Case Studies


Client:

Bright Smile Dental Clinic

Industry: Dentistry

Service Used: Meta Ads for Lead Generation

Timeframe:80 Days

Background:

Bright Smile Dental Clinic wanted to attract more high-value patients for cosmetic dental procedures like veneers and teeth whitening. However, traditional marketing wasn’t bringing in enough leads.

Challenge:

Struggled to attract high-paying clients .Local competition made standing out difficult. Unclear digital marketing strategy.


What We Did:

Targeted Meta Ads for High-Ticket Services: Focused on people interested in cosmetic dentistry. Used a high-quality video showcasing transformations. Special Offer to Drive Interest: "Free Consultation for Veneers – Limited Slots!" Encouraged users to book an appointment. Automated Follow-Ups & Appointment Reminders: Lead forms connected to a CRM for easy tracking. WhatsApp & email reminders reduced no-shows.


Results:

75+ high-ticket leads in 80 days.

3X increase in consultation bookings.

6X return on ad spend.

Higher engagement on social media.

Key Takeaways:

Video ads showcasing real results build trust. A compelling offer encourages bookings. Automated follow-ups improve lead conversion.

Client: Smile Perfect Dental

Industry: Dentistry
Service Used: Meta Ads for Lead Generation

Timeframe: 45 Days

Background:

Smile Perfect Dental wanted to attract more patients for Invisalign treatments, but their marketing wasn’t reaching the right audience. They needed a consistent flow of leads for consultations.

Challenge:

Struggled to attract people specifically interested in Invisalign. High lead drop-off rate with previous campaigns. Needed a way to qualify serious buyers.


What We Did:

Targeted Meta Ads for Invisalign Patients: Focused on young adults & professionals (ages 20-45).Used engaging video ads showing the benefits of Invisalign. Limited-Time Offer to Drive Urgency: "Free 3D Smile Scan + $500 Off Invisalign – Book Today!" Created urgency to encourage sign-ups. Pre-Qualification System & Follow-Ups: Short quiz to filter high-intent patients. Automated WhatsApp & email follow-ups to secure appointments.

Results:

80% increase in Invisalign bookings.

60+ high-quality leads in 45 days.

Lower cost per lead by 40%.

7X return on ad spend.


Key Takeaways:

Video ads work well for visual treatments like Invisalign. Pre-qualifying leads improves conversion rates. Follow-ups ensure serious prospects don’t drop off.


Client: Pearl White Dental

Industry: Dentistry

Service Used: Meta Ads for Lead Generation

Timeframe: 30 Days

Background:

Pearl White Dental wanted to increase bookings for their teeth whitening service. They had a solid client base but struggled to bring in new patients for this specific treatment.

Challenge:

Low awareness of their teeth whitening service. Existing ads weren’t generating enough leads. Needed to attract younger clients interested in cosmetic treatments.

What We Did:

Created Eye-Catching Meta Ads: Used before-and-after images to show real results. Targeted young professionals and adults (ages 18-35) interested in aesthetics. Limited-Time Discount Offer: “Get a Brighter Smile! 30% Off Teeth Whitening – This Week Only! ”Created urgency and increased conversions. Simple Booking System & Follow-Ups: One-click appointment form. Automated SMS & email reminders to reduce no-shows.


Results:

2X increase in teeth whitening bookings.

40+ new leads in 30 days.

Cost per lead reduced by 45%.

6X return on ad spend.


Key Takeaways:

Before-and-after visuals build trust and engagement. Urgent discounts encourage quick action. Automated reminders help convert leads into bookings.




Salons Case Studies


Client: Luxe Beauty Salon

Industry: Salon & Beauty

Service Used: Meta Ads for Lead Generation

Timeframe: 60 Days

Background:
Luxe Beauty Salon, a high-end beauty salon, struggled to attract new clients despite offering premium services. Their word-of-mouth and social media efforts weren’t bringing in consistent leads.

Challenge:

Low and inconsistent bookings. Struggled to reach the right audience. Previous marketing efforts had poor ROI.


What We Did:

Targeted Facebook & Instagram Ads: Focused on women aged 25-45 nearby. Used eye-catching before-and-after images. Included a limited-time offer ("50% Off First Facial – Book Today!").Easy Lead Form & Follow-ups: Simple form for quick booking requests. Automated follow-ups via SMS and email. Retargeting for Maximum Conversions: Ads to remind interested users to book. Showcased client testimonials and special offers.


Results:

150+ new bookings in 60 days.

3X return on ad spend.

40% lower cost per lead.

Boosted brand awareness and engagement.

Key Takeaways:

Targeted ads + simple booking process = more clients. Special offers create urgency. Automated follow-ups turn leads into appointments.



Client: Glow & Glam Beauty Studio

Industry: Salon & Beauty

Service Used: Meta Ads for Lead Generation

Timeframe: 45 Days

Background:

Glow & Glam Beauty Studio wanted to increase their client base but struggled with low visibility and inconsistent bookings. They relied mainly on walk-ins and referrals, limiting their growth.

Challenge:

Few new customers. Low engagement on social media. No effective online marketing strategy.


What We Did:

Created Engaging Meta Ads: Used high-quality images showcasing hairstyling & makeup services. Targeted local women aged 20-40 interested in beauty & self-care. Exclusive Offer to Drive Action: "Book a Hair Makeover & Get a Free Blowout! "Added a simple booking form in ads. Retargeting for Maximum Conversions: Showed ads to people who visited the website but didn’t book. Used testimonials and client before/after photos.


Results:

60% increase in bookings.

150+ leads generated.

Lowered cost per booking by 35%.
4X return on ad spend.

Key Takeaways:

Attractive offers boost conversions. Retargeting keeps potential clients engaged. Simple booking processes increase sign-ups.




Client: Bella Salon

Industry: Salon & Beauty

Service Used: Meta Ads for Lead Generation

Timeframe: 4 Months


Background:

Bella Luxe Salon was thriving at its first location and wanted to expand to a second one. However, they needed a steady flow of new clients to justify the expansion and ensure profitability.


Challenge:

Needed consistent new bookings to support expansion. Uncertain if the new location would attract customers. Previous ads had low engagement.


What We Did:

Location-Based Meta Ads: Targeted people near both locations .Showcased high-end salon experience through videos. Grand Opening Offer: "First 100 Customers Get 30% Off Any Service! "Limited time deals to drive urgency. Lead Capture & Follow-Ups: Easy online booking form. Automated reminders via WhatsApp & email.


Results:

200+ new clients in 4 months.

Fully booked within the first 2 weeks of launch.

5X return on ad spend.

Second location reached profitability in record time.


Key Takeaways:

A strong launch offer fills appointment slots fast. Location-based targeting ensures the right audience. Automated follow-ups turn leads into paying clients.


Tattoo Artists Case Studies


Client: Ink Haven Tattoo Studio

Industry: Tattoo & Body Art

Service Used: Meta Ads for Lead Generation

Timeframe: 30 Days


Background:

Ink Haven Tattoo Studio was struggling to get consistent bookings. They relied on word-of-mouth and Instagram posts, but these weren’t bringing in enough new clients.


Challenge:

Inconsistent bookings & slow months. Heavy competition in the local market. No effective paid marketing strategy.


What We Did:

Targeted Meta Ads for Tattoo Enthusiasts: Focused on people aged 18-40 interested in tattoos & body art. Used high-quality tattoo images & time-lapse videos. Special Offer to Drive Action: “Get 10% Off Your First Tattoo – Limited Slots Available! ”Created urgency and exclusivity. Easy Booking Process & Follow-Ups: Simple lead form for booking requests. Automated WhatsApp reminders to confirm appointments.


Results:

40% increase in bookings.

90+ leads generated in 30 days.

3.5X return on ad spend.

Higher social media engagement & brand awareness.


Key Takeaways:

Visual ads work best for tattoo business. Limited time offers encourage bookings. Automated reminders reduce appointment no-shows.



Client: Dark Ink Studios

Industry: Tattoo & Body Art

Service Used: Meta Ads for Lead Generation

Timeframe: 45 Days


Background:

Dark Ink Studios wanted to attract high-paying clients for detailed, custom tattoos. They were getting inquiries, but most were from people looking for cheap or small designs.


Challenge:

Too many low-budget leads. Struggled to attract clients for larger, high-ticket tattoos. Needed a system to filter serious inquiries.


What We Did:

Premium Meta Ads for Custom Work: Showcased large, detailed tattoo designs. Targeted people with interests in premium tattoo styles (blackwork, realism, Japanese, etc.).High-Value Offer to Attract Serious Clients: “Book a Custom Sleeve Consultation – Limited Spots Available! ”Created exclusivity to appeal to dedicated tattoo collectors. Pre-Qualification & Follow-Ups: Lead form included budget questions to filter serious buyers. Automated follow-ups for appointment reminders & design discussions.


Results:

60+ high-ticket inquiries in 45 days.

5X return on ad spend.

Increased average booking value by 70%.

Stronger brand positioning as a premium tattoo studio.


Key Takeaways:

High-end visuals attract high-end clients. Pre-qualifying leads saves time & increases conversion rates. Exclusive offers create urgency and demand.


+1 (970) 331-1587

© Copyright Glow Social 2025. All rights reserved.